Truly, digital marketing has become the way to go for most businesses today, especially small to medium enterprises who have a limited budget to fund high-priced traditional advertising. So in this article, we will outline the 10 best free digital marketing tools that are important and advantageous for digital rookie!

10 Awesome Tools for Digital Marketing Beginners 10 Awesome Tools for Digital Marketing Beginners

The digital aspect has become an integral part of marketing. The digital world is steadily displacing the analogue because it allows companies to reach more people for less money and makes marketing of products or services more efficient than ever. And its not just very effective, it can even be fun provided that we are using the correct approach. Bear in mind that it is often difficult to follow the latest trends due to the lightning speed of development. This is why we have put together a short list of extremely attractive, easy-to-use and practical tools that allow you to take advantage of time saving effects, peace of mind and other benefits that highlight the beauty of digital marketing.


Have you heard about this amazing design app that is completely free? CANVA CANVA is a fantastic easy-to-use tool that anyone can use.

If you are lacking design skills, this amazing platform helps you design great-looking graphics for various documents, presentations, Facebook photos, infographics, and many other occasions where you need quick and free-of-charge designs.

Even if you are not adept at design, and are having trouble creating a layout that is pleasing on the eye, Canva give you access to thousands of templates and ideas to quickly put together an attractive product. All your designs are available to you in .pdf or .png format right after the design is complete and ready for publication. By default, the app gives you the ability to share designs on Facebook or Twitter as soon as they are finished.

Usage: Free, paid upgrade option. Registration is required for use.



Later is a great solution for anyone who is in the business of Instagram profile management or uses Instagram in their free time, whether it be personal or business profiles.

It makes it easier to manage Instagram profiles by adding one of the most important functions missing from Instagram – the ability to schedule and automatically publish photos at a later time. The platform itself allows you to manage multiple Instagram accounts in one place, providing you with solutions for easier scheduling of photos, Carousel posts or videos. The platform is available through a webapp and through Android and iOS applications.

Usage: Free for one account/profile, paid upgrade option.



Facebook Ads

If you have ever owned or edited a Facebook Business Page, you’ve definitely found the “Boost post” button below the posts. With this button, Facebook has offered you the opportunity to advertise a post for a chosen sum and allowed you to determine who you want to reach (gender and age group) and how long you want the ad to run. What if we told you that with better targeting you could reach even more users and improve traffic to your Facebook page or website?

All this is possible with Facebook Ads ManagerFacebook Ads Manager, Facebook’s own marketing solution. Regardless of how much you invest in Facebook advertising, the most important thing is to know exactly what will come out of it. Ads Manager allows you to create campaigns and ad groups, and target your desired customers with great precision. By keeping a close eye on every step of its users and logging it in their database, Facebook allows us to target people based on exceptionally fine-grained properties. In general, Facebook offers the following four categories for target group selection:

  • Location-based
    Select users close to where you live or on the other side of the world – with great precision. Select places, cities, provinces, countries and continents, and choose from options, such as whether the target user is simply traveling through the selection region, is currently located there or lives there permanently.


  • Demographics-based
    Demographic aspects of targeting allow you to separate audiences and target them by criteria such as occupation, education, marital status, life events and other cultural, religious and social aspects. In some countries, you can even target by political affiliation, significant life events (starting a new job, expecting a child to be born, being in a new relationship, currently relocating …), and by financial stability or income level in the user’s household.


  • Interests-based
    This targeting option allows you to target users based on their interactions with pages within the Facebook platform. For example, if a user liked business pages about puppies, then your dog food ad can be tailored to reach him exactly.


  • Behavior-based
    This type of targeting is based on behaviors, such as the use of mobile or desktop devices, travel patterns, presence on Facebook, and other digital activities of users.

At the same time, this Facebook product gives you insight into the financial aspects of your campaign: you can monitor how much of your budget was spent (and where), and you can also check results at the campaign, ad group, or ad level. The metrics used to measure the success of your ad campaign are extremely detailed ranging from return on investment (ROI) to impression count, click count, cost-per-click (CPC) and many other metrics. Many metrics depend on embedding a little script called Facebook PixelFacebook Pixel on your site.

If you need help or would like some tips on how to run Facebook ad campaigns, contact us herecontact us here.

Usage: Free, you need to have a business account.



Google Ads

We are all aware that for a successful website, it is crucial that it attracts the right customers at the right time. By far the best way to achieve this is by appearing in the first few places of search engine results. If you want to appear in organic (and paid) Google search results, it might be worthwhile to try Google’s pay-per-click solution Google AdsGoogle Ads.

Once known as AdWords, Google Ads is an online advertising platform that offers a range of options to reach your target customers: text ads on the Search Network, image display ads on Display Network, Gmail ads in Google accounts, YouTube video ads, and mobile app ads.


There are four main types of ads to choose from in the platform.

  • Search ads
    Search ads appear alongside Google search results as users search for the products and services you offer. You only pay when they click your ad to visit your site or call your business.


  • Display ads
    Display ads appear on more than two million websites and in more than 650,000 apps, which means that your ad can appear to your audience wherever they are. Ads can appear as text ads (display ads, similar to search ads, include a headline, two lines of text, and a URL), or as banner ads with images and rich media that allow custom layouts, interactive elements, animations, and more.


  • Video ads
    Video ads are shown only to the people you want with payments processed once they view your ad. In other words, you are not wasting money on advertising to people who are not interested in your business. Once you’ve created the video, simply set up a YouTube account and upload the video. Then use Google Ads to start running your campaign on YouTube. Your video will be shown before or next to related videos or in search results.


  • App promotion ads
    With app promotion ads, you can easily showcase your app to Android or iOS device users on Google, without the need for any advertising experience. Following a simple upload process, your ad will be ready to reach more than a billion users across the Google Network, including Google Search, Google Play, YouTube, and thousands of other mobile websites and applications.

But beware! Keep in mind that advertising on the Google platform can quickly become a costly venture and, unlike organic search, offers short-term gains, but not long-term and lasting results.

If used wisely, Google Ads can help you plan your organic search strategy, but successful campaigns very much depend on experience and in-depth knowledge of the tool!

If you need help or would like some tips on how to run Google ad campaigns, contact us herecontact us here.

Usage: Free, you need to have a Google AdsGoogle Ads account.




Google Analytics

Marketers cannot imagine life without this tool anymore. Google AnalyticsGoogle Analytics allows you to closely monitor what’s happening on your site, and it provides you with a wealth of extremely useful information about your visitors’ habits.

You can find everything from how and when your visitors search your site online to what subpages they visit and what products they have purchased. Google Analytics is a completely free web analytics tool that makes it easy to monitor websites, their incoming channels, and visitor activity on the site.

Usage: Free, you need to have a Google AdsGoogle Ads account.




Google Keyword Planner

As the name suggests, Keyword Planner is Google’s keyword planning tool which can be found within the Google Ads platform (previously known as Google AdWords). It is an extremely useful tool that shows you the amount of searches for each keyword in your industry, both globally and locally.

You can select one or more keywords, limit it to a country and language, and see how many times your word is searched. At the same time, the tool tells you whether a keyword is highly competitive (“High”, “Medium”, or “Low”) and what the proposed bid is for that keyword. You must have a Google Ads account to use the tool.

Usage: Free, you need to have a Google AdsGoogle Ads account.



Google Drive

Google DriveGoogle Drive is Google’s free online data storage service. Drive gives you 15GB of free Google storage to store photos, stories, sketches, drawings, videos, recordings – just about anything you want to store. Because it’s a cloud-based storage, you can access your stuff anywhere. You can access your Drive files from any smartphone, tablet or desktop computer. All you have to do is sign in on your device to the Google Account which holds your files.

Google Drive lets you share your files or folders, making it easier to collaborate and reducing the hassle of dealing with large email attachments.

Usage: Free, you need to have a Google account.



Google Suite

With the tools that are part of the Google SuiteGoogle Suite, you can create, edit, and collaborate on documents wherever you are. It lets you create eye-catching documents, spreadsheets, and presentations with smart editing and style customization tools that make text and paragraph formatting extremely simple. Choose from hundreds of fonts and add links, pictures and drawings.

If you usually work from home and are preparing an important presentation together with a coworker, you would normally spend a lot of time just coordinating to get together with your coworker and traveling to their location. However, if you simply create a new Google document (Docs, Sheets, Slides, Forms) and share it with your partner, you will be able to work on it simultaneously. All you have to do is click on the Share button to add a collaborator with an e-mail address and give them editing rights (you can alternatively give them view-only rights). All your changes are automatically saved as you type. You can even use version history to see older versions of the same document, sorted by date and authors of changes.

Google offers four different options:

  • Google DocsGoogle Docs for Word documents where you can easily convert Word files to Google Docs and vice versa
  • Google SheetsGoogle Sheets for Excel spreadsheets where you can import Excel files and keep any complex formulas
  • Google SlidesGoogle Slidesfor PowerPoint presentations without the time-consuming preparation of equipment and searching for USB sticks before the start of the presentation
  • Google FormsGoogle Formsfor easy collection of survey responses, where responses to your surveys will be automatically collected in the form of response data and charts.

Usage: Free, you need to have a Google account.

Usage: Free, you need to have a Google account.



Google Trends

Google TrendsGoogle Trends allow you to see the latest trends, data and visualizations. In fact, it can be used as a smarter and more sophisticated keyword selection tool, as it allows you to evaluate the popularity of certain search terms, compare them with other variants of your chosen keyword, and analyze the popularity over time across regions, languages and time intervals.


How to use it?

Just go to the Google TrendsGoogle Trends website and enter the keyword or topic you’re interested in in the search box and press Enter. An additional advantage is that you can search for multiple terms or keywords at a time and then compare the data. You can also search by country, date range, category and also on Youtube. And as you may know, Youtube is the second largest search engine in the world.

Usage: Free, you need to have a Google account.



Google Shortener

If you’re fed up of posting extremely long links that spoil the look of your content and take up unnecessary space in your ad, Google Shortener is the right choice for you. Using this tool allows you to shorten long links, while at the same time you can see the click statistics of the shortlink!

Usage: Free, you need to have a Google account.





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