Web content, the most prominent example of which are blog posts, is an increasingly popular way of establishing a strong bond between customers and providers of products and services. While there are many different approaches available, this post will highlight only those that have a decisive influence on how many people your content will ultimately reach.

6 tips to increase the reach of your online content 6 tips to increase the reach of your online content

Web content, the most prominent example of which are blog posts, is an increasingly popular way of establishing a strong bond between customers and providers of products and services. The resulting relationship forms the basis for a long-term and, above all, harmonious business cooperation. This is the first and often the most important step on the road to increased sales performance which begins the transformation of a complete stranger to a satisfied customer.

While there are many different approaches available, this post will highlight only those that have a decisive influence on how many people your content will ultimately reach.

 

Share your content on social media

Don’t forget to post your content on social networks, as this will significantly expand your opportunities to become noticed. Many networks also offer the ability to insert a plugin that directs a user directly to your site when clicked. Use it!

At the same time, it is also worth considering offering your post to the general public in the form of a sponsored post. Even minimal investment can result in substantially greater reach and respectable results, so it is certainly worth trying, even with what would, at first glance, be insignificant sums, such as € 10,00.

 

Post your content on other sites as well

It also makes sense to share some content on other trusted pages which are already well-established and therefore quite popular among readers (for example BBCBBC, CNNCNN, The SunThe Sun, The New York TimesThe New York Times, VogueVogue, ElleElle,…). In order to increase your reputation and traffic, be sure to include a link at the end of your text that will bring readers to your site with a single click.

 

Select a global domain

We recommend that you opt for a global approach and promote your content as often as possible through the .com domain, which also significantly improves your visibility. The .si domain is restricted to the Slovenian market only, while as many as 84% of successful businesses advertise their websites based on the .com domain.

 

Create and send newsletters

Use email! Statistics confirm that as many as 80% of businesses use newsletters to convert potential customers into satisfied users and later enthusiastic promoters.

 

Recycle old content

Why not reuse the already written content and submit it as a refreshed and interesting article, equipped with up-to-date information and updated examples?

The same content can be used to wow your users multiple times, so it’s worth taking the time to adjust the context to your prospect’s expectations. Think about how your text should be designed to reach new audiences and bring them to your site.

Monitor reach and analyze data

Keep a close eye on the analyses offered by various online tools. This will give you a complete overview of what content has the greatest impact on your site, what triggers the best response or most interactions, and what remains relevant the longest.

No matter how in-depth and specific your topics are, be sure to devote some attention to general evergreen topics as well, since such content will have the most impact in the long run.

 

If you are having trouble preparing the content and you can’t find your inner muse, don’t hesitate to contact us. We will be happy to help!If you are having trouble preparing the content and you can’t find your inner muse, don’t hesitate to contact us. We will be happy to help!

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