For some time now, it has been generally accepted that a company needs a well-designed and efficient website for its success. We can well observe how crucial websites and online stores are for the successful existence and functioning of your company in the special circumstances we are witnessing this year. In this time of the epidemic, when there are many bans on business and customer contact, a quality website and a well-organized online store are the most important aspects of business continuity.
Now is a great opportunity for digitally less savvy companies to redesign their online presence. The same goes for companies that just want to penetrate foreign markets. Without a well-designed website and web store, this is almost impossible. Wondering why?
Why is a website so important?
You know how it goes. Let’s say you’re thinking about buying new shoes. You will pick up a smartphone or open up a laptop and enter the name of the shoes you would like to have in the search bar in the browser. The browser will then show you countless search results in less than a second, and you will start viewing the footwear on one of those displayed pages. This is exactly what all other online consumers are doing when looking for a product or service. The website therefore allows you to be present online and, above all, visible.
The website also allows you to advertise your brand for less money. You can advertise your website online 24 hours a day, 7 days a week, and tailor your advertising to your financial capabilities. It allows you to present your offer to potential customers and inform them about your advantages. An additional big advantage is that the website allows you to build a customer base and obtain additional information about them. You can then use this information to more precisely target and design your ads.
I want a website – What to do?
First, you need to decide which platform you will use to build your website. The most common choice is WordPressWordPress, an open source CMS system designed for both, web sites and web stores. Another very good choice for creating a web store is definitely Magento 2Magento 2, which provides high performance, easy online shopping and a great user interface. You also need to choose a domain and then you can start with creation, customization and designing the website.
It sounds pretty simple, but the thing is actually a little more complicated. Your website must be well thought out, functional, beautifully designed, and the design of the page itself must be such that the website communicates a certain degree of credibility to the audience. Of course, you should also have in mind that the site must be optimized for different browsers.
Although it is sometimes considered better to run your own affairs, this is not the case. Creating a successful website is not an easy process – it is much better to choose a provider that is specialized in creating a website or a web store to do it for you. This way, your website will be creative, unique and functionally well thought out from the point of view of the user experience. The content of the website will be visually noticeable and user-friendly, and you will be able to dedicate yourself to run your business without any worries!
Let’s not forget digital advertising!
Digital advertising is a “must-have” of any web store that wants to attract new customers and retain already existing customers. With online advertising, you can reach your target audience extremely quickly and easily on those platforms where users spend the most time – your ads will appear where users “live”, and you will catch their eye much faster. Digital advertising also allows you to target customers much more easily and accurately than, for example, traditional advertising (radio, television…), as your ads will be displayed to those individuals who might be most interested in your products or services. This way, your ads will not be shown to a wide and irrelevant audience, and you will not waste more money than is actually necessary.
Digital advertising brings many benefits to your business. For a relatively low cost, you will achieve much better results, and your target audience reach will be measurable and provable. You can also completely adapt the ads to your wishes, and it is much easier to see the analytics and statistics of already implemented promotions. Nevertheless, it is important that you rely on a quality business partner to advise you on the dimensions, placements and design of advertising when tackling digital advertising. You can choose between Google and Facebook advertising, as well as Instagram, LinkedIn and other types of advertising.
If you’d like us to help you think about advertising and launching you into digital world, contact us!If you’d like us to help you think about advertising and launching you into digital world, contact us!