Are you dreaming of your own web store, which would combine all the advantages of high-quality websites, while being optimized for mobile devices and still attractive to look at? You should have in mind that an online business has shifted from a competitive advantage to a necessity for existence in the last few years. Online sales and a rich offer accompany us at every step, so it is essential that we’re better than our competitors. That’s why every web store operator and owner is looking for a sophisticated web store solution that offers a mix of scalability and flexibility, all at their fingertips. All of this combined is Magento.
What is Magento web store platform?
The Magento system is a web store platform built on open source technology that provides online retailers a flexible shopping cart system, as well as control over the look, content, and functionality of their online store. It provides advanced tools for marketing, optimization, and catalog management. The platform is currently used by more than 250,000 websites250,000 websites. It is the second most popular web store platform (in 2020) with a 12 % market share in the world.
Soon after its first presentation, Magento became the best option for flexible and affordable platforms for creating and setting up web stores. Thanks to the free “Community” version (called Magento Open Source) and the relatively short time required to learn it, thousands of companies quickly recognized its ability to adapt and easiness of use; that is why in 2013 it was recognized as the most popular web store platform in the world.
It features simple and easy functions, as well as a flexible content management system – thanks to the exceptional flexibility of the Magento platform, you can quickly build customized solutions that work according to the needs of your company.
Why choose Magento?
1. It is used by all the most popular websites
The high potential of Magento is recognized by online sales giants such as Rosetta Stone, Harpers Bazaar, Mothercare, Rebecca Minkoff, Olympus. Interestingly, the biggest boom in online sales and the growth of web stores were recorded between 2013 and 2014, when the number of web stores increased by as much as 34 %, of which the Magento platform was used by 56 % of all the most successful sites on the Alexa – a list of Top 1 Million pages. Compared to other paid and unpaid platforms for the operation of the web store, Magento is a very reliable and, above all, safe and efficient system, which makes it one of the most popular choices among all companies.
It’s no coincidence that so many of the world’s leading brands use Magento to run web stores. Namely, many recognize this platform as an exceptional tool not only for managing sales processes but also as a platform that allows you to set up an attractive web store design. One of the main features of Magento is its superior modular architecture. The entire Magento system is built in terms of architecture, which means that it allows constant development and precise control over what is created. Of course, the big advantage is that upgrading the entire system does not cause any downtime or changes in sales processes.
The platform is designed to allow extensive and complete customization of the website – front-end (the visual part that allows the preparation of layouts and themes), as well as in the background – back-end (the back of the website – a code that allows web stores to operate with purchase databases). This means that the web store owner can completely adapt the look and functionality of their online store to their wishes and needs with the help of Magento.
3. Wide selection of web store themes
Nevertheless, for good customer experience, you don’t just need the exceptional functionalities that we praise so much in the earlier paragraph. In order for the customer to remember your web store, an improved look is essential.
One of the easiest ways to customize the look of your web store is with themes (visual templates) of the Magento platform. You can download these for free (or their price is really low) from the Magento ConnectMagento Connect store, as well as from various other websites. You can even download so-called responsive themes that are optimized for all devices – from PCs to smartphones and tablets. Responsive themes will enhance the user experience of your web store while helping you to increase its ranking among search results on Google.
4. Easy inventory and order management
Another competitive advantage of Magento is inventory management. The platform strongly encourages retailers to upload their products, write product descriptions, add labels, and categorize their products. In accordance with the shopping cycle of your customers, Magento then keeps track of your inventory and helps you monitor purchases and prepare new orders.
At the same time, Magento not only makes it easier for you to upload and manage products but also helps you sell them. With sales features, cross-selling, and other promotional tools like a coupon creation, you have a number of tools available to use to encourage customers to make a purchase in your online store. At the same time, Magento simplifies the processing and management of orders, as you can quickly get a complete overview of sales and products that still need to be sold by simply reviewing, modifying, and tracking orders.
The main advantages of Magento are its advanced reporting features. In the control panel, you’ll find a collection of gadgets that provide an overview of reports and key metrics. They allow you to monitor multiple measurements at the same time, and you can customize the desired metrics and reports according to your preferences.
6. SEO optimization
It is very likely that among the wide range of platforms for setting up web stores, you will not find a platform that is as SEO friendly as Magento. The core of the Magento platform is based on search engine-friendly algorithms. Your products will be indexed in a way that they’ll get a lot of organic traffic through browsers and generally rank high, which is extremely important from the point of view of sales – you will spend less on paid ads, but if you still decide to advertise (recommended), their prices will be lower in terms of clicks.
With great SEO features, including search engine-friendly URLs, Google’s Sitemap, and customizable meta-information for products, categories, and content pages, you have all the tools you need to optimize your site and improve your ranking in search engines. About half of users skip text ads on Google because they trust organic results more. If you are visible at the top of the organic results, this gives search engines extra confidence, as it means that your content is of high quality and really relevant to their search.
7. Full flexibility
Magento modules are designed to help online retailers increase the functionality of web stores by extending the basic code. Some Magento modules can be downloaded and used for free, while others come at an additional cost. Although there are thousands of Magento modules available, there is still a chance that you will not find exactly what you are looking for.
But don’t worry – a good and experienced software developer will be able to customize the module to your liking. Developers, specializing in Magento platforms, know all input and output platforms and are therefore able to create a custom module that will blend perfectly with the architecture of your website and provide the necessary function.
8. Good price
Usually, all good ideas stop at a thought concerning money. But this time it’s different – another reason why Magento is the best web store platform is its completely free to download, use and customize. Please note that hosting and platform development may lead to some costs, but these services will help you create a top-notch web store.
If you only have an idea or are already setting up your own web store, Magento is definitely the right choice for you. However, if you need help and would like a reliable and secure web store, please contact us and we will be happy to help you.